How many times did you check your cell phone today?
On average, people check their devices 72 times a day.
Do you remember the first time you pick up your phone in the morning or the last time you looked at the screen before going to sleep?
We do it on automatic and each time we look at it our brain makes decisions and remembers experiences, repeatedly.
We use our phones for many things: to check the time, answer a call, check social media, send a text message to a friend, send an emoticon, watch a movie, take an uber, pay, take a picture…
We are so attached to our phones that the most important of our marketing decisions are linked to our devices.
That’s why it’s so important to create responsive, screen-specific campaigns.